> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.useapprentice.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Writing Email, Text, and Instagram Messages

The campaign message step has separate Email, Text, and Instagram tabs. Check each preview rather than assuming one message fits every channel.

## Review the message editor

1. Open **More → Business → Marketing**, choose a starting point, and review the audience.
2. Continue to **Message**. Enter the campaign name and email subject when preparing your campaign.
3. Select **Email**, **Text**, or **Instagram** to inspect that channel's editor and preview.
4. In Email, review the subject, Header and Footer blocks, **Add block**, and **Preview** controls.

If a channel says **Using email text**, review that text in its preview. Instagram has its own message editor and character counter.

Review each channel’s message before continuing. An Instagram preview alone does not mean a direct message has been sent.

![Email, Text, and Instagram tabs in the message editor.](https://storage.crisp.chat/users/helpdesk/website/-/b/6/b/f/b6bf11da1ce5e000/writing-email-text-and-instagr_of2mm0.png)

## Related articles

- [Managing client relationships](https://help.useapprentice.com/en/article/managing-client-relationships-46pfbe/)
- [Recording external payments](https://help.useapprentice.com/en/article/recording-external-payments-d6t94n/)