Customizing Your Public Artist Page

Learn how to create a professional public profile that attracts clients and showcases your brand.

Overview

Your public artist page is your digital storefront—often the first impression potential clients have of you and your work. A well-customized page builds trust, showcases your personality, and converts visitors into bookings. This guide walks you through every element you can customize to create a compelling public presence.

Why Your Public Page Matters

Your public page serves as:

• Your portfolio hub - Centralized showcase of your work
• Booking gateway - Where clients schedule appointments
• Brand representation - Your professional identity
• Trust builder - Professional page = professional artist
• 24/7 marketing - Works for you around the clock

A strong public page can:

• Increase booking conversion rates
• Attract your ideal clients
• Reduce inquiry volume (answers common questions)
• Build brand recognition
• Command higher prices

Accessing Your Public Page

To Edit:

1. Log into your Apprentice dashboard
2. Click your profile icon → "Profile"
3. Select "Public Page" or "Edit Profile"
4. Make changes and click "Save"

To View:

1. Click "View Public Page" from your profile editor
2. Or share your public URL: apprentice.app/artist/[your-username]
3. View in an incognito window to see the client experience

Essential Page Elements

Profile Photo

Your profile photo is the first visual clients see.

Best practices:

• Professional headshot - Clear view of your face
• Good lighting - Well-lit, in-focus
• Friendly expression - Approachable but professional
• Plain background - Minimal distractions
• High resolution - At least 500x500px
• Square crop - Will display as circular

What to avoid:

• Dark or blurry photos
• Sunglasses covering your face
• Group photos
• Inappropriate content
• Heavily filtered images

Upload steps:

1. Click the profile photo area
2. Select "Upload Photo"
3. Choose image file
4. Adjust crop if needed
5. Click "Save"

Cover/Banner Image (If Available)

A banner image adds visual appeal to your page.

Ideal cover images:

• Your work - Collage of your best tattoos
• Studio environment - Professional shop setting
• Branded graphic - Custom design with your logo
• Action shot - You working (professional)

Dimensions:

• Typically 1500x500px or 1920x1080px
• Check the platform's recommended size
• Use high-resolution images

Artist Name & Username

Display Name:

• Your professional name as clients know you
• Can include nickname (e.g., "Mike 'Sketch' Rodriguez")
• Keep it professional and memorable

Username:

• Part of your public URL: apprentice.app/artist/username
• Keep it short and simple
• Avoid numbers and special characters if possible
• Make it easy to remember and spell

Examples:

• Good: @sarahtattoos, @mikeartist, @inkbyemily
• Avoid: @sara_tattoos_123, @mike.artist.nyc_2024

Bio/About Section

This is your elevator pitch.

What to include:

• Your specialties - Styles you excel at
• Your experience - Years tattooing, apprenticeship, training
• Your approach - What makes you unique
• Your availability - General booking status
• Your philosophy - What you care about in your work

Structure:

1. Opening hook (1 sentence)
2. Your specialties and experience (2-3 sentences)
3. Your approach or philosophy (1-2 sentences)
4. Call to action (1 sentence)

Example:

"Neo-traditional tattoo artist specializing in bold animal portraits and vibrant florals. With over 8 years of experience, I create custom designs that blend classic techniques with modern color theory. I believe every tattoo should tell a story—let's create yours. Currently booking 2-3 months out."

Tips:

• Be authentic - Write in your voice
• Be specific - "Neo-traditional animal portraits" beats "various styles"
• Be welcoming - Invite clients to book
• Keep it concise - 100-150 words is ideal

Contact Information

Make it easy for clients to reach you.

What to include:

• Email - Professional email address
• Phone (optional) - If you take phone calls
• Studio location - City/neighborhood
• Social media - Instagram, TikTok, etc.

Best practices:

• Use a dedicated business email (not personal)
• If listing phone, specify preferred contact method
• Link social accounts for additional portfolio access

Social Media Links

Connect your social profiles:

Platforms to link:

• Instagram - Most important for tattoo artists
• TikTok - If you create video content
• Facebook - Shop page or artist page
• Website - Personal portfolio site

Benefits:

• Clients can see more of your work
• Builds social proof (follower count)
• Provides additional contact methods
• Helps with search engine visibility

Location/Service Area

Include:

• City and state - Where you work
• Shop name (if applicable) - Where clients can find you
• Multiple locations - If you guest spot

Example:

"Based in Brooklyn, NYC at [Shop Name]. Also available for guest spots—check my calendar for locations."

Specialties & Styles

List your tattoo styles and specialties:

Style tags:

• Traditional
• Neo-Traditional
• Realism
• Black and Grey
• Japanese
• Geometric
• Fine Line
• Blackwork

Specialty focus:

• Animal portraits
• Floral designs
• Cover-ups
• Custom lettering
• Large-scale pieces

Why this matters:

• Clients filter by style
• Helps attract ideal clients
• Sets expectations
• Improves searchability

Pricing Information

Transparency builds trust.

What to include:

• Deposit requirement - "50% deposit required to book"
• Minimum pricing - "Shop minimum $100"
• Hourly rate (optional) - "$150/hour"
• Custom pricing note - "Custom quotes provided after consultation"

What NOT to include:

• Exact prices for all work (unless you prefer)
• Prices that don't reflect your worth
• Confusing or unclear pricing structures

Example:

"Hourly rate: $150/hour. Shop minimum: $100. A 50% deposit is required to secure your appointment. Custom designs are quoted after reviewing your ideas and placement."

Booking Instructions

Tell clients how to book with you.

Example:

"Ready to book? Use my booking calendar below to schedule a consultation or appointment. For custom designs, book a free 15-minute consultation first. For flash, select your design and choose an available date."

Include:

• Clear next steps
• What to expect
• How long it takes to hear back
• Any requirements (deposit, ID, etc.)

Portfolio Section

Your portfolio is the star of your page.

Best practices:

• Show your best work (20-40 pieces)
• Organize by style or highlight featured pieces
• Use high-quality images only
• Update regularly - Add new work monthly
• Remove outdated work - Keep portfolio current

See "Uploading and Organizing Your Portfolio" for detailed guidance.

Flash Gallery Section

If you offer flash, display it prominently.

What to show:

• Available flash designs
• Inventory count (e.g., "2 of 5 left")
• Flash pricing
• "Book Now" buttons

Benefits:

• Easy flash booking
• Drives impulse purchases
• Fills open appointment slots
• Shows off your design skills

Booking Calendar Integration

Make booking seamless:

Calendar features:

• Real-time availability - Clients see open slots
• Instant booking - No back-and-forth required
• Automatic confirmations - Emails sent automatically
• Deposit collection - Secure bookings immediately

Customization options:

• Set available hours
• Block personal time
• Define appointment types (consultation, session, flash)
• Set buffer time between appointments

Testimonials & Reviews

Social proof builds trust.

What to include:

• Client testimonials - Best reviews from past clients
• Rating - Average star rating (if applicable)
• Review count - Number of reviews

How to get reviews:

• Ask satisfied clients to leave reviews
• Send follow-up emails after appointments
• Make it easy with direct review links
• Thank clients who leave reviews

Example testimonial display:

"Sarah was amazing! She took my rough idea and created exactly what I envisioned. Her attention to detail is incredible, and she made me feel comfortable throughout the whole process. I'll definitely be back for more!" - Jessica M.

FAQ Section (If Available)

Answer common questions proactively:

Common FAQs:

• How do I book an appointment?
• What's your cancellation policy?
• Do you do cover-ups?
• What's your deposit policy?
• How long are your sessions?
• Do you offer touch-ups?
• What should I bring to my appointment?

Benefits:

• Reduces repetitive inquiries
• Sets clear expectations
• Demonstrates professionalism
• Improves client experience

Shop/Studio Information

If you work at a shop:

Include:

• Shop name
• Shop address
• Shop hours
• Parking information
• Public transit directions

Why this matters:

• Clients need to find you
• Adds legitimacy
• Provides context
• Helps with local SEO

Tips for an Effective Public Page

Visual Consistency

• Use a cohesive color scheme
• Maintain consistent photo quality
• Create a recognizable style

Clear Calls to Action

• "Book Now" buttons prominent
• "View Portfolio" easy to find
• Contact options clearly displayed

Mobile Optimization

• Test on multiple devices
• Ensure buttons are tappable
• Images load quickly
• Text is readable without zooming

Regular Updates

• Add new portfolio work monthly
• Update availability status
• Refresh flash gallery
• Keep bio current

Professional Tone

• Write clearly and professionally
• Avoid slang or overly casual language
• Be welcoming and approachable
• Proofread for typos

Common Issues

• Issue: Page looks unprofessional → Solution: Use high-quality photos, proofread text, keep design clean and simple
• Issue: Not getting bookings through public page → Solution: Check if booking calendar is enabled, ensure "Book Now" button is visible, verify availability is up to date
• Issue: How do I customize the page theme/colors? → Solution: See "Customizing Your Artist Page Theme" for design customization options
• Issue: Can I hide my pricing? → Solution: Yes, you can choose not to display pricing and offer quotes after consultation instead
• Issue: My social media links aren't working → Solution: Ensure you entered full URLs (https://instagram.com/username), test links after saving

SEO & Discoverability

Help clients find you:

Optimization tips:

• Use relevant keywords in your bio (e.g., "Brooklyn tattoo artist", "neo-traditional tattoos NYC")
• Complete all profile fields
• Link to/from your social media
• Update content regularly
• Use descriptive image alt text (if available)

Updated on: 16/01/2026