Writing Email, Text, and Instagram Messages
The campaign message step has separate Email, Text, and Instagram tabs. Check each preview rather than assuming one message fits every channel.
Review the message editor
- Open More → Business → Marketing, choose a starting point, and review the audience.
- Continue to Message. Enter the campaign name and email subject when preparing your campaign.
- Select Email, Text, or Instagram to inspect that channel's editor and preview.
- In Email, review the subject, Header and Footer blocks, Add block, and Preview controls.
If a channel says Using email text, review that text in its preview. Instagram has its own message editor and character counter.
Review each channel’s message before continuing. An Instagram preview alone does not mean a direct message has been sent.

Related articles
Updated on: 10/09/2026
Thank you!