Customizing Your Shop's Public Page

Create a branded public-facing page that showcases your shop, team, and services to potential clients.

Overview

Your shop's public page is the first impression potential clients have of your business on Apprentice. This customizable landing page displays your shop information, artist roster, flash gallery, and booking options. You can tailor the page design, content, and functionality to match your shop's brand and attract your ideal clients.

Step-by-Step Guide

Step 1: Access Public Page Settings

1. Navigate to your shop dashboard
2. Click Settings in the main navigation
3. Select the Public Page tab
4. Click Customize Page

Step 2: Configure Basic Information

Shop Profile Section:

• Shop Name: Your business name as it appears to the public
• Tagline: Short description (e.g., "Premier Custom Tattoos Since 2010")
• About Section: Detailed shop description, history, and philosophy (supports rich text)
• Shop Logo: Upload high-resolution logo (recommended: 512x512px PNG with transparency)
• Cover Photo: Hero image for page header (recommended: 1920x1080px)

Contact Information:

• Physical address (with map integration)
• Phone number (click-to-call enabled)
• Email address
• Social media links (Instagram, Facebook, TikTok, etc.)

Step 3: Set Your Public URL

1. Choose your custom path: app.useapprentice.com/shop/[your-shop-name]
2. URLs must be:

• Unique across the platform
• 3-30 characters
• Letters, numbers, and hyphens only

3. Click Check Availability
4. Save your URL (this becomes your bookable link)

Step 4: Customize Visual Design

Theme Settings:

• Primary Color: Main brand color for buttons and accents
• Secondary Color: Supporting color for highlights
• Background Style:
• Light (default)
• Dark (modern/edgy aesthetic)
• Custom gradient

Typography:

• Heading Font: Choose from 20+ professional fonts
• Body Font: Readable font for descriptions and details

Layout Options:

• Hero Style: Full-width image, video background, or minimal
• Artist Grid Layout: Cards, list view, or carousel
• Section Order: Drag-and-drop to reorder page sections

Step 5: Configure Page Sections

Toggle which sections appear on your public page:

Available Sections:

• ☑ Shop Info (required): About, location, hours
• ☑ Artist Roster: Showcase your team with photos and bios
• ☑ Flash Gallery: Display available flash designs
• ☐ Portfolio Highlights: Featured work from your artists
• ☐ Services & Pricing: List services and starting prices
• ☐ Testimonials: Client reviews and feedback
• ☐ Shop Policies: Cancellation policy, deposit requirements, age restrictions
• ☐ FAQ Section: Common questions answered

For each section, customize:

• Section title
• Description text
• Display style
• Visibility (public or hidden)

Step 6: Set Up Booking Options

Direct Booking:

• ☑ Enable "Book Now" button that shows artist availability
• Choose which artists appear on the public booking page
• Set booking availability window (e.g., clients can book 1-90 days in advance)

Waitlist:

• ☑ Enable "Join Waitlist" button for high-demand artists
• Customize waitlist messaging

Request Form:

• ☑ Enable "Submit Request" for custom project inquiries
• Choose which information to collect (design ideas, reference photos, budget)

Step 7: Add Custom Content Blocks (Optional)

Insert custom HTML/CSS for advanced customization:

• Announcement Banner: Temporary messages (holiday hours, special events)
• Video Embed: YouTube/Vimeo shop tour or artist interviews
• Instagram Feed: Auto-sync recent Instagram posts
• Custom HTML: Add anything else your shop needs

Step 8: Configure SEO & Sharing

Search Engine Optimization:

• Page Title: Appears in browser tabs and search results
• Meta Description: Summary for search engines (150-160 characters)
• Keywords: Relevant search terms (tattoo shop, city, specialty styles)

Social Media Sharing:

• OG Image: Preview image when shared on social media (1200x630px)
• OG Description: Text shown when link is shared
• Preview how your page looks when shared on Facebook, Twitter, Instagram

Step 9: Preview and Publish

1. Click Preview Page to see public view (opens in new tab)
2. Test on mobile devices—most clients browse on phones
3. Verify all links work correctly
4. Check that booking buttons lead to the right forms
5. When satisfied, click Publish Changes

Step 10: Share Your Public Page

Once published, your page is live at your custom URL. Promote it by:

• Adding the link to your Instagram bio
• Posting it on your shop's social media
• Including it in email signatures
• Adding it to Google Business Profile
• Creating QR codes for in-shop displays

Tips

• High-quality images matter: Invest in professional photos of your shop and artists—first impressions are visual
• Keep it updated: Refresh flash gallery regularly and update artist availability
• Mobile-first mindset: Over 70% of clients will view your page on phones—ensure buttons are large and text is readable
• Clear call-to-action: Make it obvious how clients book—prominent "Book Now" button in multiple places
• Show personality: Your "About" section should reflect your shop's unique vibe and values
• Test booking flow: Regularly go through the booking process yourself to catch any friction points
• Monitor analytics: Check which sections get the most engagement and adjust accordingly

Common Issues

• Issue: Custom URL is already taken → Solution: Try variations with your city name (e.g., "inkwell-austin"), add "tattoo" or "ink" to the name, or use abbreviations.

• Issue: Images appear blurry or stretched → Solution: Use recommended dimensions and ensure images are high resolution. Compress large files before uploading to improve page load speed.

• Issue: Changes aren't appearing on the public page → Solution: Click "Publish Changes" to make edits live. Clear your browser cache or open an incognito window to see updates.

• Issue: Booking button leads to error page → Solution: Verify that at least one artist has public booking enabled and has available time slots configured.

• Issue: Page loads slowly → Solution: Compress images, limit video embeds, and reduce the number of sections. Aim for page load under 3 seconds.

• Issue: Artists don't appear on the public page → Solution: Check that each artist's profile is marked as "Public" and they haven't opted out of the shop roster display.

Updated on: 19/01/2026